The UK healthcare market is similar but also unique compared to those of other countries, primarily because of the mix of NHS and private care and the political and practical issues that underpin healthcare delivery. Understanding the nuances of the market and your place in it either stand alone or via agents or distributors, is important if you are to minimise risk and costs, while maximising return on investment. We have helped companies from Europe and the USA to understand the UK market, refine their product proposition and identify prospective customers and distributors.

Based on our team’s previous experience of developing products and propositions sold at a national level and local level across a variety of care settings we believe that we have specific experience and insights that will help.

Recognising similarities in issues faced by health care providers in the UK and those in based overseas, you are probably looking to promote your products in the UK. Given the renewed drive for transformation and cost lowering in the NHS and a handful of competitors, you would ideally like to maximise your available UK opportunity and the speed at which it can be realised.

While your current approach in other markets from a standing start has been excellent in raising awareness of your products and brand, the lack of brand awareness and route to market in the UK means the risks of failure with minimum return on investment remain fairly high, thus finding the right approach is important.

Based on our team’s previous experience of developing products and propositions sold at a national level and local level across a variety of care settings we believe that we have specific experience and insights that will help.

We recognise that you want to minimise your financial exposure to entering a new territory, and believe that by commissioning us to use our experience, knowledge and networks to identify a UK proposition and route to market we will offer quicker and better returns on investment than alternative approaches.